London Fashion Week always thrums with energy, but when This Is Icon takes over, that buzz turns electric. More than a runway, more than an afterparty, this is where fashion collides with music, culture, and purpose.
Celebrities from film, TV, music, and sport walk shoulder to shoulder with designers and models. Hosted by international Drag Superstar Michael Marouli, the spectacular evening will see performances from So Solid Crew, Lois Winstone, actress & singer (Game of Thrones) and Maria Rubia, the iconic voice of Fragma’s “Everytime You Need Me” Performing as Light Angels. Plus Lindsay Moore, BGTs MD Productions, upcoming star Billie Rekkie and Harrison James, all capturing the essence of the night.
The evening marks the launch of Power of Men magazine, alongside the prestigious This Is Icon Awards. Together, they set the stage for a night where glamour meets authenticity, and culture is celebrated at its highest level.
A Mission Beyond the Catwalk
Founded by Helen Georgio, CEO of This Is Icon and Buzz Talent, explains to Power of Men that This Is Icon was never about creating another glitzy party. From day one, it has been a platform for purpose as much as performance. Emerging designers share the stage with established names, while every ticket sold and every spotlight shone has one goal: to celebrate creativity while championing causes that change lives.
“Talent deserves a stage but so do stories. We celebrate not only the clothes and music, but the men and women whose journeys inspire others,” says Georgio.
Now in its eighth year, This is Icon is a cornerstone of Fashion Week: a night of philanthropy, artistry, and resilience.
Celebrating Men Who Inspire:
David Haye Steps Beyond the Ring
Tonight, This Is Icon honours extraordinary individuals. And for Power of Men Magazine, our spotlight falls on the men whose stories ignite resilience, courage, and hope. This year, one name stands tall: David Haye.
Known to millions as a former heavyweight world boxing champion, Haye's fists and fire made him one of Britain's most recognisable sporting figures. But what makes him an icon isn't just the belts he's lifted, it's the battles he's fought once the lights dimmed and the crowd went home.
Haye has spoken openly about the strength it takes not just to step into a ring, but to face life beyond it. Retirement, reinvention, and the silent struggles no audience sees. These are the challenges that resonate deeply at a time when men across the UK are in crisis with their mental health. True to form, Haye continues to break boundaries. Seven years after hanging up his gloves, he steps onto a new 5stage, making his acting debut in Under The Gun, a gritty crime drama. And alongside his film career, Haye is launching a health and wellness programme to keep people accountable, helping motivate people to lose weight, rebuild confidence, and reconnect with the best version of themselves.
His journey shows us that real strength is more than titles or trophies. It's about rebuilding when one chapter ends, daring to follow new passions, and having the courage to keep moving forward when the world expects you to stop. David Haye proves that being an icon isn't about the spotlight. It's about the unseen battles, with doubt, with resilience, and with the will to rise again.
Power of Men Magazine brings you an exclusive interview with Stuart Trevor
Scottish-born designer Stuart Trevor has long been a trailblazer in fashion. The “rockstar of fashion” and ADHD ambassador made his mark as the first head of menswear at Reiss, before founding AllSaints in 1994 - a brand whose name was inspired by Roger Moore’s The Saint. In 2023, he returned with his namesake label STUART TREVOR, launched to huge acclaim and cementing his status as one of Britain’s most influential designers.
Fashion weeks are high pressure environments. How do you personally manage stress and protect your own mental health in such a demanding industry?
I have quite severe ADHD which for me is a superpower. This enables me to manage stress levels by focusing on life goals rather than worrying about them, making quick fire decisions and feeling confident about my life choices
If you could design one piece of clothing as a symbol of strength, resilience, or well-being for men, what would it be, and why?
Everything I design is about strength, resilience and wellbeing - STUART TREVOR produces amazing clothes that make a statement and can change your life forever, turn up at an event, make a positive impact, live an exciting life. As Vivienne Westwood once said "wear interesting clothes and you'll live an interesting life!"
How can the fashion industry collaborate with initiatives like Power of Men to raise awareness and give men tools to look after their mental health?
We love to invite people to join us at events in our design studio in Hoxton, we love to tell stories about strength and confidence- you are what you eat, you are what you wear, and how we're building the world's most sustainable brand - "there's far too much clothing in the world already so what about a clothing company that doesn't produce any clothing?"
What advice would you give men who struggle with self-confidence or feel overlooked?
Come and meet the team at STUART TREVOR let us teach you about the future of fashion, transform your image and your life whilst making the planet a better place. www.stuarttrevor.com
This Is Icon also celebrates a diverse group of men who have made a real difference.
Emmanuel Kelly: Turning Adversity Into Impact
Born with underdeveloped limbs from prenatal exposure to chemical warfare, Emmanuel was found as a baby on an Iraqi battlefield and raised in a Baghdad orphanage, his life changed when humanitarian Moira Kelly brought him to Australia for life-saving surgery. At 18, he captivated the world with his moving X Factor performance of Imagine. In 2024, he made history as the first physically differently-abled artist to perform stadiums, opening for Coldplay’s Music of the Spheres Tour - a true symbol of resilience and hope.
Elton Ilirjani - The Fearless Force Behind HANKO
Internationally recognised by his model name HANKO, Elton Ilirjani is a fearless trailblazer on and off the runway. An Albanian-American human rights activist and global fashion powerhouse, Elton commands a following of over 12 million on Instagram. He uses this influence to champion inclusion, celebrate cultural connection, and push for true gender freedom in fashion and beyond.
Pharaoh Farrukh: “Blending Hollywood Glamour with Sustainable Reinvention”
The founder of House of Aristocrats, is rewriting the rules of style. Through the label’s Buy-Borrow-Bespoke model, timeless garments are reborn and reimagined, proving fashion can be both luxurious and circular.
Zekaryas Solomon: Bold Vision, Global Recognition
Zekaryas Solomon is a trailblazing, award-winning designer whose work has already secured him a place among Africa’s finest. In 2012, he won the prestigious BEFFTA Award for Best Menswear Designer.
Tee Green: A Voice Behind the Legends
With a career spanning three decades and a vocal range of four and a half octaves. His voice features on over 130 albums, contributing to more than 170 million record sales. From Kylie Minogue and Will Young to Lulu and the Lighthouse Family.
Power of Men may put the spotlight on the achievements of incredible men, but the night wouldn’t be complete without celebrating the amazing women honoured too.
Trailblazers whose stories continue to inspire. Among those in 2025 are:
- Susan Boyle - with an unforgettable voice and a remarkable life story, she remains a symbol of hope and inspiration to millions around the globe.
- Sam Bailey - the X-Factor winner whose journey reflects perseverance, resilience, and talent.
- Denise Welch - actress, presenter, and outspoken mental health advocate who has helped countless people by sharing her own struggles.
- Christine McGuinness - honoured for her powerful advocacy and tireless work raising awareness around autism.
- Tamzin Outhwaite - a much-loved actress and cultural figure whose career has flourished across both stage and screen.
- Gillian Ashcroft - award winning entrepreneur celebrated for her dedication to driving meaningful change.
Why This is Icon Matters for Men
For all the flashbulbs and champagne flutes, the night’s heartbeat is deeper: it is about recognition. Men like David Haye remind us that success often comes with invisible struggles. In the UK, suicide is the leading cause of death among men under 54. Millions battle with depression, addiction, or the silence of unspoken pain. celebrating men publicly, their achievements, their resilience, their humanity - This Is Icon helps break stigma. It reminds us that being iconic is not just about fame or fashion, but about survival, perseverance, and using influence for good.